
It’s been a long, frustrating, exciting experience. Our dream newsroom hasn’t quite developed over night, but we think it has a decent chance. We know we've moved beyond the Shared space in the continuum, and we're somewhere in stage 2, the Collaborative Newsroom. Given our early progress and granting that newsroom turnover stifles the process, we expect we're still a number of years away from some iteration of a true "converged newsroom."
During our trek, we've learned a lot and continue to do so. Here are a half dozen of the major Lessons Learned in our role as “wedding planners.”
- Begin planning early. It’s not just a physical space you’re creating. It’s first of all a mindset among students – and faculty. The planning for Duke University's NextNewsroom project went on for two-plus years, and the space still hasn't been created. Our planning took more than a year before one stick of furniture was put in place.
- Make the space open and flexible. It will increase communication and collaboration. It doesn’t have to be a huge space, but students need to be able to see and talk to each other, and the multimedia “geeks” need to be able to reach out and touch geeks-in-waiting.
- Give students multimedia tools, software and hardware tools to practice multimedia journalism. You don’t have to spend a lot of money, and you do want your students capturing quality video and audio. See sidebar at right.
- Let students lead the way to convergence. They may act like they have all the answers and are super media savvy, but they don't and aren't. They need your help and guidance. But, it is their newsroom, and they need to be invested in the plan and the goal.
- Commit resources – time, money, people -- to a collaborative Web site, and try to make that Web site the core of the newsroom. Give the editor or manager equal footing in the newsroom with the newspaper managing editor or the television station news director. Make sure the Web editor is not just a glorified technician. If some of your courses feed content into legacy media, make sure you include the Web site.
- Set realistic goals. You’re not going to create the ultimate converged newsroom in one fell swoop. We sure haven’t. Old ways of doing things, old media loyalties die hard. Speed bumps abound. But, if you have a core group of students and faculty who truly want to make it work, you've got a good shot at doing so.
