Kent State University - School of Journalism and Mass Communication


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Online courses: Changing the model

JMC, other schools 'go the distance' to attract students, increase revenue

By Holly Schoenstein and Danielle Wiggins for The Co-Lab

The digital revolution isn't only changing the media management model, it's also altering the classroom management model.

In order to market themselves as cutting edge institutions, universities are offering much more coursework online to attract additional students and increase revenues. It's an initiative branded 'distance learning.' Kent JMC is on the bandwagon.

The school offers a masters program for journalism educators in reporting and editing. It's almost all online.

The school is also considering taking its public relations masters program completely online. A decision will be made soon.

Jeff Fruit, Interim Dean of the College of Communication and Information and JMC Director, says that contrary to popular belief, online courses are not necessarily more cost effective for the university, especially during the developmental stage.

Jeff Fruit

Jeff Fruit

"I would argue that it's more expensive," says Fruit. "It takes a significant investment to get an online course ready. You're recording video, you're putting together learning objects and a lot of times there are educational technologists involved who obviously cost money."

Fruit added that under Kent State's collective bargaining agreement, professors who develop a Web course are required to receive a teaching load reduction.  This is not the case for professors who develop traditional face-to-face courses.

Online courses do serve to generate revenue when students who normally wouldn't take a face-to-face course enroll in a course simply because it is offered online.  Because of this, more of the core required courses in JMC such as Media Power and Culture and Law will be offered to students online during the summer.

Fruit does not foresee online-only classes dominating future JMC curriculum. However he does believe the Web is changing the collegiate teaching model.

"It's no longer the old traditional lecture course," says Fruit. "I think you're going to see a much more diverse delivery system.  You're going to get more of those blended courses where they are face to face courses but they have significant online elements and professors can then do other things with their live class time."

Eight JMC online only courses are being offered this summer through Kent's main campus. The school will also offer Fundamentals of Media Messages to students enrolled at KSU regional campuses.   Five online only classes will be offered in the fall.  Four of those are apart of the masters program for journalism educators.

A Program that's Almost There

The Kent State reporting and editing masters program for journalism educators is one of a kind.  The program will soon be the only completely online masters degree for educators through an accredited school of journalism and mass communication. 
The program also collaborates with the Kent State based Center for Scholastic Journalism, an organization that advocates for high school and middle school journalism programs.

Not all of the courses in the reporting and editing track for journalism educators are online.  However, students entering the track can expect to take most of the courses in this alternative format by the time they graduate.  Typically, three online classes in the track are offered each semester.

Candace Bowen

Candace Bowen

Candace Bowen, assistant professor and program co-founder says more online classes are being rolled out each semester and eventually all of the classes in the track will be offered online.

The price to take online classes is the same as those offered on-campus.  Instructor for the online version of Reporting for Mass Media, Susan Hathaway Tantillo, says this is a deal.

"The huge plus, especially for full-time teachers who want to work on a degree during the school

year, is being able to do so from any place in the country -- and pay in-state tuition -- without having to leave home," she says.

Tantillo is retired high school journalism and English teacher and newspaper adviser. She lives part of the year in McHenry, Ill. and the rest in Naples, Fla. She consults with scholastic journalism teachers anywhere via e-mail.

There are about 20 students enrolled in the program.

Bowen says online classes don't "work" as well as on-campus classes, but the program is working on ways to improve the atmosphere.

"We've found ways to make them as close to the real time as possible," Bowen says. "We've done a lot to try to make it as warm and fuzzy as possible." 
A one-hour chat is incorporated into the class structure, and Bowen hopes to evolve this into a video chat.

Same quality education

But Trevor Ivan, a second-semester graduate student in the journalism educators track, feels he is getting the same quality of education from online courses, just in a different format.

"Overall, I'd say they've (the courses) been very positive," Ivan says. "I enjoy the freedom of doing things at my own pace."

This semester Ivan is taking two online classes and plans to take at least one or two more before he graduates. He says students need to be disciplined to keep up with immediate due dates and have good time management and communication skills.

"The program in general allows more versatility for more people to participate and receive training," Ivan says.  Otherwise people who were interested in the program may not be able to enroll because of space limitations and scheduling conflicts.

Tantillo was also somewhat concerned about the quality of an online class compared with an on-campus class.

"Frankly, at first the idea of teaching an entire course online terrified me," she said.

Trevor Ivan

Trevor Ivan

"I was unsure how the technology would work and whether I would be comfortable with it. I was anxious about how I would be able to interact with students without physically seeing them."

Tantillo and Bowen worked together to design the reporting and editing course.  Both professors believe students will not be put at a disadvantage simply because they take the course online.

"We worked very hard to ensure the online course content was every bit as rigorous as an on-campus course," says Tantillo. "The major difference would be we would have more group work with students physically present together in class. Physical presence would make the coaching aspects of the class run more smoothly, but the students in last fall's reporting class did manage to have electronic coaching sessions."

Distance Learning at the University Level

Kent State University is showing a commitment to rolling out more online degree programs and online courses.  The University currently offers over 100 online courses this semester and recently hired an executive director to oversee continuing and distance education.

The crown jewel of the University's efforts was the 2009 debut of the online bachelor of science degree in nursing. It's the first undergraduate online degree program at the university.

"The launch of the RN-BSN program exceeded our expectations and it continues to generate hundreds of inquiries each month," says Deb Huntsman, Executive Director of Continuing and Distance Education. "Online courses are particularly important for adult students who work full-time and the convenience of an online course or degree program allows them to continue their education."

And that's the goal of distance learning at KSU – to attract new students to the University from around the state and the nation.

Huntsman has not identified the number of new students enrolled in online classes nor has she determined the return on investment for online courses and degree programs. Huntsman does say that the University is currently studying the overall effect of online education at Kent State.

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Summer 2009 JMC
Web-only Courses

Media Power and Culture, Fundamentals
of Media Messages, Law of Mass Comm,
Copyright Law, Internet Law, Research Methods

Fall 2009 JMC
Web-only Courses

Media Power and Culture, Reporting for Mass Media,
Media Management, Legal Problems, Ethics of Mass Comm

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Visit KSU Distance Learning homepage

Bachelor of Science degree in Nursing

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