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“The Big Bang: The Media Universe Recreated”


Kelly McBride and Bob Steele discuss for the first time Poynter’s new research from its national “Sense-Makers Project,” which studies the influence of non-journalists who now inform much of society.

Who are these second-tier or citizen journalists?

What are their values?

Session1


“The Big Bang: The Media Universe Recreated”

The Poynter Institute has launched a yearlong project to help the public develop skills for making sense of news in the digital era. Funded by a grant from the Ford Foundation, the “Sense-Making” project will focus on the impact of new, emerging sources of news and information on public life as the reach and capacity of professional journalism lessens.

“It’s clear the influence of professional journalism is declining,” said Kelly McBride, Poynter’s ethics group leader and lead faculty for the program. “In that void lies a new power structure—a new group of information pioneers. “Through the ‘Sense-making’ project, we hope to observe and categorize those working within this new power structure, to identify their values and to anticipate how we can help democracy thrive in a new media landscape.”

By studying the growing influence of nontraditional journalists, like bloggers, and new sources of news, like social networks, the “Sense-Making” project will attempt to answer two questions:


  • What skills do citizens need to participate in our democracy?
  • How will the traditional role of the Fourth Estate evolve in this new environment?

  • One Response to “Session1”

    1. [...] one session, Poynter ethics group leader Kelly McBride highlighted recent findings of their Sense-Makers Project: Media credibility is at an all-time low; people feel that bias [...]

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