Public relations majors study the strategic management of communication and relationships between organizations and their key publics. Students develop skills in written, verbal and visual communications, as well as in research and strategic thinking. Graduates usually secure positions in public relations firms or with public relations departments at corporations, nonprofit organizations and government agencies.
Download the detailed Requirements in PDF format
| Liberal Education Requirements and Orientation | 37 | |||
| Journalism and Mass Communication Courses | 44 | |||
| VCD | 37000 | Visual Design for Media: Advanced | 3 | |
| JMC | 20003 | Intro to Mass Comm. | 3 | |
| 20004 | Media Writing | 3 | ||
| 26001 | Newswriting | 3 | ||
| 28001 | Principles of Public Relations | 3 | ||
| 38002 | Public Relations Case Studies | 3 | ||
| 40016 | Law of Advertising & Public Relations | 3 | ||
| 40010 | Ethics and Issues in Mass Comm. | 3 | ||
| 48001 | Media Relations and Publicity | 3 | ||
| 48002 | Public Relations Tactics | 3 | ||
| 48091 | Seminar: Public Relations Campaigns | 3 | ||
| 48003 | Public Relations Online Tactics | 3 | ||
| 48006 | Public Relations Publications | 3 | ||
| 40092 | Internship | 1 | ||
| Choose one of the following: | ||||
| JMC | 26007 | Print Beat Reporting | 4 | |
| 26008 | Broadcast Beat Reporting | 4 | ||
| Additional Degree Requirements | 33 | |||
| ACCT | 23020 | Intro to Financial Accounting | 3 | |
| COMM | 15000 | Intro to Human Communication | 3 | |
| 30000 | Research Methods | 3 | ||
| ECON | 22060 | Prin. of Microeconomics | 3 | |
| 22061 | Prin. of Macroeconomics | 3 | ||
| M&IS | 24163 | Principles of Management | 3 | |
| MKTG | 25010 | Marketing | 3 | |
| 45045 | Advertising and Promotion Management | 3 | ||
| POL | 10100 | American Politics | 3 | |
| Any upper-division marketing course | 3 | |||
| Choose one of the following: | ||||
| ENG | 30062 | Principles of Technical Writing | 3 | |
| 30063 | Business and Professional Writing | 3 | ||
| 30064 | Argumentative Prose | 3 | ||
| 30065 | Expository Prose Writing | 3 | ||
| Any upper-division English course | 3 | |||
| General Electives (Courses must be outside the School of Journalism and Mass Communcation. Number of electives needed depends on how the student utilizes double counting policy and whether a student chooses to get a minor) | 10 | |||
Minimum Liberal Studies Requirement: 65 hours
Minimum Upper-Divison Requirement: 39 hours
Minimum Total Requirement: 124 hours
If you are not from the current catalog year, please download your catalog requirements in PDF format below. Your catalog year is determined by the year in which you officially entered the University.
2004 - 2005 (PDF) (Cherry Color)
2005 - 2006 (PDF) (Banana Color)
2006 - 2007 (PDF) (Blueberry Color)
2007 - 2008 (PDF) (Salmon Color)
For more information contact the sequence coordinator, Bill Sledzik, at wsledzik@kent.edu.