Kent State University - School of Journalism and Mass Communication

Undergraduate Minors

The School of Journalism and Mass Communication offers 5 minor programs to accentuate your current degree program. A minimum of 2.75 GPA is required to enroll in classes and to graduate. Contact your academic advisor for more information on declaring a minor in JMC.

Generally it is not permitted to elect a major and minor from the same school; special permission should be obtained from the school by students wishing to do so.

Download the detailed Requirements in PDF format

Advertising Minor (Business or Creative Track)

Note: Open only to VCD, MKTG, COMM and Fashion Merchandising majors

Business Track

JMC 20004 Media Writing 3
  21001 Principles of Advertising 3
  20008 Audience Analysis 3
  31003 Advertising Media Planning 3
  41003 Ad Management 3
  41005 Adv. Campaigns 3
Choose one of the following Upper division Electives
JMC 30034 Programming for Electornic Media 3
  34038 Media Sales and Sales Management 3
  40016 Adv/PR Law 3
  40095 Adv. History 3
  41003 Adv. Management 3
Total: 21 hours

 

Creative Track

JMC 20004 Media Writing 3
  21001 Principles of Advertising 3
  31011 Creative Ad Structures 3
  31002 Advertising Copywriting 3
  41002 Advanced Adv. Copywriting 3
  41005 Adv. Campaigns 3
Choose one of the following Upper division Electives
JMC 30034 Programming for Electornic Media 3
  34038 Media Sales and Sales Management 3
  40016 Adv/PR Law 3
  40095 Adv. History 3
  41003 Adv. Management 3
Total: 21 hours

 

Electronic Media Production Minor

JMC 20004 Media Writing 3
  22002 Videography Basics I 1
  22003 Videography Basics II 1
  23030 Basic Electronic Media Video Production 3
  23031 Basic Electronic Media Audio Production 3
  30004 Writing for Electronic Media 2
Choose two from the following
JMC 33032 Audio Studio Production 3
  33033 Audio Field Production 3
  33042 Video Studio Production 3
  33043 Video Field Production 3
Upper Division JMC Elective 3
Total: 22 hours

 

Media Literacy Minor

JMC 20001 Media, Power and Culture 3
  21001 Principles of Advertising 3
  28001 Principles of PR 3
  20005 Fundamentals Med. Mess. 3
  40006 Law of Mass Communication 3
  30034 Prog. for Elec. Media 3
  40022 Film as Communication 3
Total: 21 hours

 

Public Relations Minor

JMC 20004 Media Writing 3
  26001 Newswriting 3
  28001 Principles of Public Relations 3
  38002 Public Relations Case Studies 3
  48002 Public Relations Tactics 3
  48006 Public Relations Publications 3
COMM 30000 Research Methods 3
VCD 37000 Visual Design for Media 3
Total: 24 hours


PhotoJournalism Minor

JMC 20004 Media Writing 3
  22001 Photography 3
  20002 Videography Basics 1
  22004 Visual Storytelling 3
  26001 News Writing 3
  32001 Photojournalism I 3
VCD 37000 Visual Design for Media/ADV 3
Choose one of the following:
JMC 32002 Photojournalism II 3
  42005 Color Photography 3
Total: 22 hours