Electronic Media Management majors study all aspects of programming for electronic media. Students may study the business aspect of programming including understanding audiences' attitudes/motives and what types of programming attracts different audiences. Graduates generally find employment in programming, production and sales fields.
Download the detailed Requirements in PDF format
| Liberal Education Requirements and Orientation | 37 | |||
| Journalism and Mass Communication Courses | 44 | |||
| JMC | 20003 | Intro to Mass Comm. | 3 | |
| 20004 | Media Writing | 3 | ||
| 20008 | Audience Analysis & Research | 3 | ||
| 21001 | Principles of Advertising | 3 | ||
| 22002 | Videography Basics | 1 | ||
| 23031 | Basic Electronic Media Audio Production | 3 | ||
| 30004 | Writing for Electronic Media | 2 | ||
| 30034 | Programming for the Electronic Media | 3 | ||
| 34038 | Media Sales and Sales Mgmt | 3 | ||
| 34050 | Promotions for Electronic Media | 3 | ||
| 40006 | Law of Mass Comm | 3 | ||
| 40010 | Ethics and Issues in Mass Comm. | 3 | ||
| 40015 | Media Mangement | 3 | ||
| 41004 | Broadcast Copywriting | 3 | ||
| 40192 | Internship | 1 | ||
| Additional Degree Requirements | 19 | |||
| MATH (choose one) | 11009 | Modeling Algebra | 4 | |
| 11010 | Algebra for Calculus | 3 | ||
| ECON | 22060 | Principles of Microeconomics | 3 | |
| 22061 | Principles of Macroeconomics | 3 | ||
| MKTG | 25010 | Marketing | 3 | |
| M&IS | 24163 | Principles of Mgmt | 3 | |
| Choose one of the following: | ||||
| ENG | 30064 | Argumentative Prose Writing | 3 | |
| 30065 | Expository Prose Writing | 3 | ||
| General Electives (Courses must be outside the School of Journalism and Mass Communcation. Number of electives needed depends on how the student utilizes double counting policy and whether a student chooses to get a minor) | 25-26 | |||
Minimum Liberal Studies Requirement: 65 hours
Minimum Upper-Divison Requirement: 39 hours
Minimum Total Requirement: 124 hours
If you are not from the current catalog year, please download your catalog requirements in PDF format below. Your catalog year is determined by the year in which you officially entered the University.
2004 - 2005 (PDF) (Video & Film Programming) (Cherry Color)
2005 - 2006 (PDF) (Video & Film Programming) (Banana Color)
2006 - 2007 (PDF) (Blueberry Color)
2007 - 2008 (PDF) (Salmon Color)
For more information contact the sequence coordinator, Dave Smeltzer, at dsmeltze@kent.edu.