Advertising majors study the basics of the business, how to promote and persuade and the social responsibilities of a persuasive media. The major prepares students for careers in creative, media planning, account management, media sales, sales promotion and direct marketing. Typical positions for new graduates include junior copywriter, assistant account executive, assistant media planner or buyer, or assistant advertising manager.
Download the detailed Requirements in PDF format
| Liberal Education Requirements and Orientation | 37 | |||
| Journalism and Mass Communication Courses | 43 | |||
| JMC | 20003 | Intro to Mass Communication | 3 | |
| 20004 | Media Writing | 3 | ||
| 20008 | Audience Analysis & Research | 3 | ||
| 21001 | Principles of Advertising | 3 | ||
| 31011 | Creative Advertising Strategies | 3 | ||
| 31002 | Advertising Copywriting | 3 | ||
| 31003 | Advertising Media Planning | 3 | ||
| 28001 | Principles of Public Relations | 3 | ||
| 40016 | Law of Advertising & Public Relations | 3 | ||
| 40010 | Ethics and Issues in Mass Communication | 3 | ||
| 40092 | Internship (prereq. JMC 31002 & 31003) | 1 | ||
| 41003 | Advertising Account Management | 3 | ||
| 41005 | Advertising Campaigns | 3 | ||
| -- | JMC Upper Division Electivies | 3 | ||
| VCD | 37000 | Visual Design for Media: Advanced | 3 | |
| Additional Degree Requirements | 36-37 | |||
| CS | 10001 | Computer Literacy | 3 | |
| ECON | 22060 | Prin. of Microeconomics | 3 | |
| 22061 | Prin. of Macroeconomics | 3 | ||
| PSYC | 11762 | General Psychology | 3 | |
| SOC | 12050 | Intro. to Sociology | 3 | |
| Choose one of the following: | ||||
| MATH | 11008 | Explorations in Modern Math | 3 | |
| 11009 | Modeling Algebra | 4 | ||
| 11010 | Algebra for Calculus | 3 | ||
| 14001 | Basic Math Concepts I | 4 | ||
| Choose one of the following: | ||||
| ENG | 30064 | Argumentative Prose Writing | 3 | |
| 30065 | Expository Prose Writing | 3 | ||
| Choose one of the following: | ||||
| COMM | 10000 | Fundamentals of Speech | 3 | |
| 15000 | Intro to Human Communication | 3 | ||
| 25863 | Business & Professional Speaking | 3 | ||
| 26000 | Criticism of Public Discourse | 3 | ||
| Marketing Requirements | 12 | |||
| MKTG | 25010 | Marketing | 3 | |
| Plus three upper-division marketing courses | 9 | |||
| General Electives (Courses must be outside the School of Journalism and Mass Communcation. Number of electives needed depends on how the student utilizes double counting policy and whether a student chooses to get a minor) | 6-8 | |||
Minimum Liberal Studies Requirement: 65 hours
Minimum Upper-Divison Requirement: 39 hours
Minimum Total Requirement: 124 hours
If you are not from the current catalog year, please download your catalog requirements in PDF format below. Your catalog year is determined by the year in which you officially entered the University.
2004 - 2005 (PDF) (Cherry Color)
2005 - 2006 (PDF) (Banana Color)
2006 - 2007 (PDF) (Blueberry Color)
2007 - 2008 (PDF) (Salmon Color)
For more information contact the sequence coordinator, Bill Sledzik, at wsledzik@kent.edu.