20001 Media, Power and Culture (3) Fosters critical understanding of mass media in their historical, ideological, economic and cultural contexts. Examines what forces influence media and how media influence consumers. Not open to journalism and mass communication pre-majors or majors. Prerequisite: none. This course may be used to satisfy the Liberal Education Requirements (LER) and the diversity requirement.
20003 Introduction to Mass Communication (3) Introduction to various fields of mass communication with a particular emphasis on evolution of new media technologies. History of technological and cultural change leading to the present media forms and consideration of new media. Prerequisites: none.
20004 Media Writing (3) Introduces students to variety of writing skills used in various media professions and demonstrates how writing types vary by audience. Incorporates grammar skills as part of the writing process. Prerequisites: journalism and mass communication major, premajor or minor, JMC 20003 or concurrent. Special fee: $10/credit hour-subject to change.
20005 Fundamentals of Media Messages (3) Working with messages for print, broadcast, electronic and new media outlets. Course may not be taken for credit or applied toward any requirements by a journalism and mass communication major. Prerequisite: communications studies major.
20008 Audience Analysis and Research (3) An overview of the principles used to understand, interpret and design audience research. This includes terminology, methodologies of syndicated research, audience ratings analysis and psychographic/ lifestyle data. Prerequisite: none.
21001 Principles of Advertising (3) Advertising history, purposes, techniques, media and research; analysis of functions of advertising organizations. Prerequisite: none.
22000 Photography Basics (1) Fundamentals of b/w and color photography and digital manipulation software. Introduction of basic themes of journalistic photography including flash photography. Student furnishes 35mm or APS camera with flash. Disposable cameras not acceptable. Prerequisite2: VCD 27001; journalism and mass communication major or minor. Special fee: $20/credit hour-subject to change.
22001 Photography (3) (Cross-listed with VCD 28000) Basic camera and darkroom techniques to provide a better understanding of photography as a creative and journalistic skill. Prerequisite: special approval. Special fee: $18.33/credit hour-subject to change.
22002 Videography Basics (1) Instruction in basic camcorder videography/video editing techniques to provide understanding of processes as creative/journalistic skills and as practical application of knowledge acquired in the prerequisite class. Prerequisites: VCD 13001 or 27001; journalism and mass communication major or minor. Special fee: $20/credit hour-subject to change.
22003 Videography Basics II (1) Emphasis on video editing for broadcast news and electronic media production applications using computer video editing skills. Prerequisite: journalism major or minor.
22004 Visual Storytelling (3) Technical and digital skills needed to produce photos that communicate. Course will stress narrative work, detailed caption information and reporting. Prerequisites: JMC 22001; JMC major or minor.
23030 Basic Electronic Media Video Production (3) Theoretical and practical application of program production for video. Prerequisites: JMC 20003, 22002 and 22003; JMC major or minor.
23031 Basic Electronic Media Audio Production (3) Theoretical and practical application of program production for audio production. Prerequisites: JMC 20003; JMC major or minor. Special fee: $10/credit hour-subject to change.
26001 Newswriting (3) Theory and practice in writing basic print and electronic news and feature stories. Prerequisites: JMC 20004; 20007 (pre- or corequisite); passage of JMC grammar/spelling/punctuation test; journalism and mass communication major or minor. Special fee: $10/credit hour-subject to change.
26007 Print Beat Reporting (4) Gathering and writing news: interviewing techniques, cultivating sources, developing beats, meeting deadlines. Includes campus reporting for Daily Kent Stater. Prerequisite: JMC 26001. Special fee: $10/credit hour-subject to change.
26008 Broadcast Beat Reporting (4) Writing news, developing sources and beats, meeting deadlines as they relate to electronic media. Includes reporting campus news for daily broadcasts. Prerequisites: JMC 26001, 22002. Special fee: $20/credit hour-subject to change.
28001 Principles of Public Relations (3) Explores strategic role and function of public relations in business, nonprofit, public institutions and society. Covers public relations practice from development to present. Prerequisite: none.
30004 Writing for Electronic Media (2) Application of standard writing styles and formats in the electronic media. Writing practice in commercials, continuity, promotions and introductory scriptwriting techniques. Prerequisites: JMC 20004; JMC 20007; journalism and mass communication major or minor; passage of JMC grammar/spelling/punctuation test.
30030 Mass Media Research (3) Analysis of mass media research emphasizing quantitative social science inquiry and media applications leading to practical and critical understanding of research. Prerequisites: JMC 20003, 20007; MATH 11011 or equivalent; journalism and mass communication major or minor.
30034 Programming for Electronic Media (3) Background analysis of radio, TV, cable and Internet programming and the relationship to audience needs, interests, expectations and audience measurement procedures. Prerequisites: JMC 20004; journalism and mass communication major or minor; passage of JMC grammar/spelling/punctuation test.
31002 Advertising Copywriting (3) Examination and practice in various forms of advertising copywriting and their applications. Prerequisites: JMC 20004, 21001 and 31011. JMC major, minor; passage of JMC grammar/spelling/punctuation test.
31003 Advertising Media Planning (3) Analysis, selection and scheduling of advertising media. Examination of advertising research technique and application. Prerequisites: JMC 20004 and 21001; journalism and mass communication major or minor; passage of JMC grammar/spelling/punctuation test.
31011 Creative Advertising Strategies (3) Advertising majors learn problem-solving techniques, which they will apply to business and creative proposals designed to promote products and/or services. Development of good, clear writing skills is a key component of the course. Prerequisites: JMC 21001 and 20004.
32001 Photojournalism I (3) Production of photographs for newspapers, magazines and online news media. A laboratory course emphasizing color and black-and-white photography. Prerequisites: JMC 22001 and 20004; VCD 37000; passage of JMC grammar/spelling/punctuation test; journalism and mass communication major or minor. Special fee: $18.33/credit hour- subject to change.
32002 Photojournalism II (3) Continuation of JMC 32001. Advanced news and feature photography for newspapers, magazines and online, including a collaborative project. May be repeated once. Prerequisite: JMC 32001. Special fee: $18.33/credit hour-subject to change.
32004 Advanced Photography (3) (Cross-listed with VCD 38004) Use of specialized equipment, materials and techniques. Student furnishes own view camera. Special equipment furnished. Prerequisites: JMC 22001; journalism and mass communication major or minor. Special fee: $15/credit hour-subject to change.
33024 Performance for Electronic Media (3) Development of effective communication techniques in performance situations for electronic media. Prerequisite: JMC 20003. Special fee: $15/credit hour-subject to change.
33032 Audio Studio Production (3) Production of in-studio audio programming units, with laboratory unit required as part of course. Prerequisites: JMC 33031, journalism and mass communication major or minor. Special fee: $20/credit hour-subject to change.
33033 Audio Field Production (3) A study of the theory and craft of audio field production, providing analysis and practice of remote information gathering techniques and music recording. Prerequisite: JMC 33031; journalism and mass communication major or minor. Special fee: $20/credit hour-subject to change.
33036 Basic Media Engineering (3) Introduction to basic electronic media technology and systems, providing knowledge and vocabulary to allow communication with broadcast engineers. Overview of radio/TV operations and legal viewpoint. Preparation for SBE operators' certification exam. Prerequisites: MATH 11011 or equivalent, JMC 33031 and journalism and mass communication major or minor.
33042 Video Studio Production (3) Study of producing and directing various types of video studio programs. Two hours lecture, two hours lab. Prerequisites: JMC 23031 and 23032; JMC major, pre-major or minor. Corequisite: JMC 30004. Special fee: $20/credit hour-subject to change.
33043 Video Field Production (3) Producing programs and packages with portable video equipment outside the studio. Editing program material. Two hours lecture, three hours lab. Prerequisites: JMC 22002, 23031, 23032; JMC major or minor. Special fee: $20/credit hour-subject to change.
34050 Promotions for Electronic Media (3) Fundamentals and latest trends in broadcast and cable promotion, including branding, advertising and marketing. Prerequisites: JMC 20008; JMC major or minor.
36005 Copyediting (3) Improving the writing of other journalists and writing headlines. Intensive review of AP Style and grammar. Prerequisite: JMC 26001. Special fee: $10/credit hour-subject to change.
38002 Public Relations Case Studies (3) Explores the process and the practice of public relations through review and analysis of actual case studies. Students also learn PR process by planning and preparing their own case study projects for a real-world client organization. Prerequisites: JMC 20004 and 28001.
40002 Reporting for Mass Media (3) Theory and practice in newswriting and reporting; news values and news judgment; lead and story development; techniques of gathering information and dealing with sources of news; writing for deadline. Prerequisite: special approval; course may not be taken for credit, or applied toward any requirements by a journalism and mass communication major or minor without special approval. Special fee: $10/credit hour-subject to change.
40003 Editing for Mass Media (3) Theory and practice in copy editing, headline writing, and editing photographs and information graphics for print and online publications. Hours do not count toward degree. Prerequisite: special approval. Special fee: $10/credit hour-subject to change.
40004 Computer Assisted Reporting (3) Computer analysis of large data sets, focusing on government, court, police records for preparation of news stories; basics of online searching; software and databases. Prerequisite: JMC 26007 or 26008. Special fee: $10/credit hour-subject to change.
40005 Feature Writing (3) Researching, writing and placement of feature stories in publications. Prerequisites: JMC 26007; and 46016 for magazine majors. Special fee: $10/credit hour-subject to change.
40006 Law of Mass Communication (3) Libel and slander; privacy, copyright, obscenity; regulation of advertising, broadcasting and corporate speech; access to government; legal problems of new media. Prerequisites: journalism and mass communication major or minor and senior standing. See your advisor for major-specific prerequisite courses. Special approval needed from department.
40009 Comparative Media Systems (3) Study of the forms, organization, scope and modes of operation of media systems in foreign lands. Also examines agents, channels and contents of international communication. Prerequisite: upper-division standing.
40010 Ethics and Issues in Mass Communication (3) Ethical problems and issues in mass communication within a framework of basic theories, functions and social roles of the mass media. Prerequisites: journalism and mass communication major or minor and senior standing with at least 18 hours in JMC courses, including JMC 20004; passage of JMC grammar/ spelling/punctuation test. This course may be used to satisfy the writing-intensive requirement with approval of major department.
40012 Online Journalism (3) Study and evaluation of online news and news sites; reporting and writing for online news media; design, production and maintenance of an online news site; ethical, legal and economic issues related to online news. Prerequisite: JMC 26007 or 26008. Special fee: $10/credit hour-subject to change.
40013 TV Sports Production (3) A comprehensive study of the production of live action television sports coverage. Prerequisites: 2.75 cumulative GPA and sophomore, junior or senior standing and journalism and mass communication (JMC) major.
40015 Media Management (3) Exploring management issues unique to media organizations and the impact of those issues on the organization's structure, economics, markets and employees. Prerequisites: journalism and mass communication major and senior standing.
40016 Law of Advertising and Public Relations (3) Regulation of advertising and corporate speech, first amendment, libel and privacy and legal problems of new media. Prerequisites: 18 hours of JMC courses and advertising or public relations minor.
40020 Audio and Still Photo Production (3) Develop skills in telling journalistic stories by producing multimedia news stories through research and planning; reporting using digital cameras and digital audio recorders; editing phtoos and audio. Prerequisites: minimum C- (1.7) in JMC22001 and journalism and mass communication (JMC) major and junior or senior standing.
40022 Film As Communication (3) Study of the relationship of television and theatre films to the mass audience in terms of components and effects. Prerequisites: JMC 20004 and 26001.
40023 Non-traditional Journalism (3) The study of journalistic writing that goes beyond the inverted pyramid and traditional feature story and has topics traditionally not defined as news. STudents will also work as part of a team on multi-part stories. Prerequisites: minimum C- (1.7) in JMC 26007 and journalism and mass communication (JMC) major and junior or senior standing.
40027 Managing Media Diversity (3) Aspects of diversity and how it changes our environment with emphasis on the field of mass communication. Prerequisite: none.
40030 Collaborative Online Producing (3) The use of multimedia and interactive storytelling tools such as video, audio and graphics. Students work in teams to produce packages for online news sites and organizational videos. Prerequisites: minimum C- (1.7) in JMC 40012 and journalism and mass communication (JMC) major.
40034 Advanced Electronic Media Programming (2) Program practices in radio, television, cable, film and new media with an emphasis on projects and written proposals regarding program strategies and tactics. Prerequisite: JMC 30034.
40035 Television Graphics (3) Basic design, theory and technique in creating and preparing TV and video graphics. Prerequisites: journalism and mass communication (JMC) major and junior or senior standing.
40036 Non-linear Video Editing (3) Introduction to planning and creating short computer video programs integrating multi-layered digital effects and transitions for application by end users in a variety of current video file formats. Prerequisites: journalism and mass communication (JMC) major and junior or senior standing.
40037 Scriptwriting for Video and Film (3) The emphasis of the course is on writing dramatic scripts for broadcast or motion pictures. The course also includes current perspectives on market needs. Prerequisites: JMC 30004 and journalism and mass communication major or minor.
40092 Internship (1) Experience in a professional setting under professional supervision in student's field of specialization. S/U grading; IP grade permissible. May be repeated once. Prerequisite: varies by concentration; see advisor.
40095 Special Topics (1-3) Selected topics of special interest not covered in depth in existing courses; offered as resources permit. Prerequisite: special approval.
40096 Individual Projects in Mass Communications (1-3) Individual research projects in mass communications. Letter grades and IP grade permissible. Prerequisites: upper-division standing and special approval.
40099 Senior Honors Project (2-4) Thesis or other independent study project in mass communication. IP grades permissible. Prerequisite: open only to journalism and mass communication majors admitted to Honors College.
40192 Radio-Television Internship (1) Experience, under professional supervision, in a radio or television station or other industry using electronic audio or video communications. S/U grading; IP grade permissible. May be repeated once. Prerequisite: varies by concentration; see advisor.
40193 Variable Title Workshop in JMC (1-3) Workshop setting dealing with topics in mass communications. S/U grading. Prerequisite: special approval.
40196 Independent Study in Radio and Television (1-3) (Repeatable for a total of 6 hours) Research and writing on topics approved by the students' advisors and study directors. IP grade permissible. Prerequisites: upper-division standing and special approval.
41002 Advanced Advertising Copywriting (3) Advanced copy writing projects in print advertising and corporate communications and execution of the entire print advertising campaigns. Prerequisites: JMC 31002 and 31003.
41003 Advertising Account Management (3) An introduction to advertising account management including the functions of an account manager, skills required to be an account manager and how to effectively lead a team of professionals. Prerequisites: JMC 31002 and 31003.
41004 Broadcast Copywriting (3) Application of advertising principles to broadcast media. Emphasis on commercial copy and client relationships. Prerequisites: JMC 30004 or 31002 and journalism and mass communication major or minor.
41005 Advertising Campaigns (3) Analysis of the planning, financing and execution of an advertising campaign through case study methods. Prerequisites: JMC 20007, 31002, 31003 and journalism and mass communication major or minor. Special fee: $10/credit hour-subject to change.
41081 Advertising Practices (3) The study of current advertising practices and issues. Prerequisites: JMC 31002 and 31003.
42005 Color Photography (3) (Cross-listed with VCD 48005) Nature of color transparency and negative films. Student produces transparencies and prints for assignments. Photojournalism majors must have a 35mm camera; photo- illustration majors must have a 4x5 camera. Prerequisites: JMC 32001 or 32004; journalism and mass communication major. Special fee: $18.33/credit hour plus cost of film and processing- subject to change.
42008 Advanced Photojournalism (3) Discussion of contemporary photojournalists and issues. Production of photo-documentary, multimedia and illustrations appropriate to photojournalism. Senior portfolio review. Prerequisites: JMC 26007 and 32002. Special fee: $18.33/credit hour-subject to change.
43035 Advanced Television Producing (3) Advanced understanding of how to produce new content for broadcast and the web. Prerequisites: journalism and mass communication (JMC) major and special approval.
43036 Record Promotion (3) Class operates as an independent record label to critique, select, promote, publicize and sell original recorded music. Prerequisite: journalism and mass communication (JMC) major.
44045 Promotions for Electronic Media (3) Fundamental and latest trends in broadcast and cable promotion. Prerequisites: 2.75 cumulative GPA and journalism and mass communication (JMC) major.
44050 Audio for Video (3) Understanding of the sonic aspects of visual productions including video studio, video field and online applications. Prerequisites: 2.75 cumulative GPA and journalism and mass communication (JMC) major.
46000 Newspaper Design (3) Design of newspapers from small inside pages to elaborate feature pages. News judgment. Basic information graphics and photo editing. Prerequisites: JMC 26001, 22001; VCD 37000. Special fee: $15/credit hour-subject to change.
46001 Information Graphics (3) (Cross-listed with VCD 43007) Introduction to shapes, color, type and combinations of these for computer-designed news graphics: maps, charts, graphs and diagrams. Prerequisites: JMC 20004 and 20007; VCD 37000 or equivalent; journalism and mass communication major or minor. Passage of JMC grammar/spelling/punctuation test. Special fee: $16.66/credit hour-subject to change.
46003 Television News Producing (3) Introduction to theory and practice of producing content for television news and public affairs shows: developing rundowns, field producing; writing teases; using graphics and other production elements. Includes producing newscasts and public affairs programs for TV2. Prerequisite: JMC 26008. Special fee: $20/credit hour-subject to change.
46006 Editorial Writing (3) Structures and purpose of editorial and column writing; study of editorial section of newspaper; practice in writing editorials. Prerequisites: JMC 26007 or 26008; journalism and mass communication major or minor.
46007 Reporting in Depth (3) Techniques involved in researching, interviewing and writing in-depth news articles and analyses. Prerequisites: JMC 26007 or 26008; journalism and mass communication major or minor.
46009 Reporting Public Affairs (4) Instruction and practice in reporting all areas of public affairs, including government and the courts. Use of precision journalism techniques. Prerequisites: JMC 26007 or 26008; and JMC 36000 or 36005; journalism and mass communication major or minor. Special fee: $10/credit hour-subject to change.
46016 Magazine Publishing (3) Overview of magazine publishing-editorial, advertising, circulation and production. Analysis of magazines. Prerequisites: journalism and mass communication major or minor; junior standing. Special fee: $10/credit hour-subject to change.
46020 Magazine Design (3) Marriage of words and visuals for designing magazine layouts and covers in desktop publishing. Prerequisites: VCD 37000, JMC 22000, 26001, 46016. Special fee: $15/credit hour-subject to change.
46021 Magazine Writing and Editing (3) Research, interviewing, writing and marketing of major magazine articles. Editing techniques for magazines. Prerequisites: JMC 36005 and 40005. Special fee: $10/credit hour-subject to change. 46052 Advanced Broadcast News Practices (3) Study of investigative news stories, newsroom operations, editing and producing broadcast news programs. Advanced projects in broadcast news. Prerequisite: JMC 26008. Special fee: $20/credit hour-subject to change.
46054 Broadcast Documentary (3) Development of documentary form for radio and television. Analysis and production of documentaries. Utilization of audio and video recording and editing. Prerequisites: JMC 33043 or 26008 or 26007. Special fee: $20/credit hour-subject to change.
47003 Teaching High School Journalism (3) Methods and materials for teaching journalism in high school. Prerequisites: upper-division standing and special approval of instructor. Special fee: $10/credit hour-subject to change.
47004 Desktop Publishing for High School Journalism Teachers (1) Basics of InDesign desktop publishing program as it relates to high school newspaper and magazines. Prerequisite: none.
47005 Advising Journalism Publications (3) Group study of problems posed by advisors enrolled in the course. Prerequisite: JMC 47003. Special fee: $10/credit hour-subject to change.
48001 Media Relations and Publicity (3) Planning and preparation of materials for use by the news media, both on paper and online. The course explores the media relations function along with the uses and limitations of mass media in public relations practice. Prerequisites: JMC 26001; JMC 26007 or 26008; JMC 38002; journalism and mass communication major. Special fee: $10/credit hour-subject to change.
48002 Public Relations Tactics (3) Planning and preparation of face-to-face public relations tactics, including spokesperson training for on and off-camera appearances, special event planning, speeches and presentations with visual support and other applications of "writing for the ear." Prerequisites: VCD 27001; JMC 26001; JMC 38002. Special fee: $10/credit hour-subject to change.
48003 Public Relations Online Tactics (3) Explores fundamentals of Web site planning and design and provides hands-on skills development using the full range of cybermedia techniques. Includes emphasis on writing for online audiences. Prerequisites: JMC 26001, 28001 and 38002.
48006 Public Relations Publications (3) Planning, writing and design of organizational publications, including newsletters, brochures, flyers, promotional mailers and Web sites. Course also explores the print production process. Prerequisites: JMC 26001, JMC 38002; VCD 37000; journalism and mass communication major or minor. Special fee: $10/credit hour-subject to change.
48091 Seminar: Public Relations Campaigns (3) This capstone course in the public relations major requires student teams to combine research, planning and execution into a single public relations campaign developed for a real-world organization. Prerequisites: JMC 26007 or 26008; 38002; plus two of these three-JMC 48001, JMC 48002 and JMC 48006.
49021 Corporate Video (3) The use of video in corporate and organizational environments. Emphasis is placed on the structure and function of the medium within each environment. Prerequisites: JMC 30004; JMC 43042 or 33043; journalism and mass communication major or minor. Special fee: $20/credit hour-subject to change.
*Course ineligible to be repeated for GPA recalculation-effective spring 2008. **Courses offered only at Regional Campuses.